I’ve been using Amazon’s Unbox service with my Tivo now for quite some time and thought I’d write a review of it (it’s been out for a while, so this review is quite the latecomer). I have yet to try using it directly from my Tivo, but I have used it many times Amazon’s website. It provides a nice service compared to renting movies, but I wouldn’t replace renting DVD’s with it.
First, the website makes it a bit difficult to browse through what they offer (Amazon only lets you look at a certain number of items per page). The nice thing is, they have filters on the left side (like with everything on Amazon), so you can choose all movies, rentals, or movies for sale. Since I would never buy a digital movie in a format does not give me a hard copy, I always look through rentals. That’s easy. The rentals range from $0.99 (for stuff on sale) to about $3.99 (about the price of renting at Blockbuster or Hollywood Video). Since I registered my Tivo with it right away, I got $15 in credit towards it and used that up pretty quickly. Also, since I’m cheap and the quality isn’t that great, I have been only renting the $0.99 movies.
The catch to Unbox rentals is that once the movie downloads, you only have it for a month. However, once you hit play, you only have it for 24 hours. That’s the beauty of DRM. Since I generally only watch movies once when I rent them, it’s not a big deal, but it might be for people used to renting a movie for 5 days (for the same price as the Unbox movie) and watching it one night or falling asleep and wanting to watch it again the next night.
My other issue, as stated above, is the quality. It’s nowhere near DVD quality and I don’t even have a great DVD player or TV. On my 20″ flat CRT non-HD TV (though I have one of the better 20″ flat CRT non-HD TV’s), the movies tend to look a bit fuzzy. The sound quality is great though. Since I generally only rent the $0.99 ones, I don’t complain. It works out pretty well for me.
The last issue is the time it takes to download the movies. On the website, once you click “buy” using the single-click method, it tells you it will start downloading in the next 15 minutes, which is accurate. What they don’t tell you is that it takes a long time for the movie to finish downloading and, unlike TV shows you’re recording, you can’t watch it until it’s finished downloading.
Someday I’ll try using it directly on the Tivo, but there’s still no substitute for walking through the store and looking at all the movies to see what peaks your attention. The Unbox service is great if you have an idea of what you’re looking for and if you pick out something well enough in advance to let it download before you’re ready to watch the movie. The internet gives a feeling of instant satisfaction, and I made the mistake the first time I tried Unbox thinking it would be much quicker than it is. Unfortunately, I ended up having to watch a movie I had that night and watch the Unbox movie another night. If they somehow made it faster to download the movies, the service would be much better than it is. However, it’s great if you have an idea of what you want to see and pick it out ahead of time. It’s moving in the right direction of on demand viewing, but the download speeds really kill that (though it does download faster than real time, so if they let you watch it before it finished downloading or after a certain percentage of the movie downloaded, that would be a big help).
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